The company said reducing emissions must be the No. 1 goal for travel companies and called for greater industry transparency, particularly from cruise operators.
A collective responsibility
'We operate in an industry which negatively impacts the environment, so we have a collective responsibility to be more transparent and accountable when it comes to our natural and social impact,' Hurtigruten Group CEO Daniel Skjeldam said. 'Sustainability is not a marketing exercise, it’s a core part of business. It’s a licence to operate and more importantly, it’s the right thing to do.'
The report details how the group’s three business areas — Hurtigruten Norway, Hurtigruten Expeditions and Hurtigruten Svalbard — achieved their own ESG milestones in 2021.
Last year, Hurtigruten Expeditions launched its third battery-hybrid ship, Otto Sverdrup, while Fridtjof Nansen was named the world’s most sustainable ship by Scope ESG and Stern Magazine. In addition, Hurtigruten Norway set in motion plans to launch Europe’s most environmentally fleet upgrade to reduce emissions by 25% and NOx by 80%, while Hurtigruten Svalbard partnered with Volvo Penta to develop its first hybrid day cruiser.
Fully carbon neutral operations by 2040
The report offers an in-depth review of Hurtigruten Group’s path toward sustainable travel. Among the highlights are its intention to launch the first zero emission ship on the Norwegian coast by 2030, have fully carbon neutral operations by 2040 and, ultimately, become emission free by 2050.
The report is here.
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