HX partners with marine biologist Monty Halls to deliver citizen science project
HX is partnering with marine biologist and broadcaster Monty Halls on a citizen science project to bolster public engagement in marine conservation, supported by a donation from the HX Foundation.
The Big Blue Bag pilot project, taking place on land in the UK, will see participants provided with a specially designed bag containing easy-to-follow protocols for collecting vital data on marine health – including microplastic pollution, species biodiversity, water temperature, and coastal debris.
The collected data will be uploaded to a global, open-access database, contributing to vital research that informs conservation efforts around the world.
Henrik Lund, MD of the HX Foundation, said, ‘... This initiative aligns with our goal as a foundation of engaging the public in conservation efforts, while also furthering our commitment to protecting marine life. The project is a powerful tool for both education and action, inspiring individuals to make a meaningful impact.’
Initiative to be expanded
The Big Blue Bag aims to expand into a nationwide initiative across the UK, with a long-term goal of global outreach, bringing citizen science to coastal communities. Funding from the HX Foundation will support the development of the digital platform and production of 50+ co-branded Big Blue Bags, which will be distributed to 50+ different communities across the UK.
Monty Halls, The Big Blue Bag founder, expressed his enthusiasm for the project, designed to empower individuals of all ages and from all walks of life to directly contribute to the protection of waterways and oceans. ‘...By providing the tools and knowledge needed to protect our seas, we are creating a global movement of ocean stewards,’ he said.
‘This partnership will not only raise awareness but will empower local coastal communities in the UK to take ownership of their marine environments.’
Halls explained that the donation from the HX Foundation will build on the initial concept started in the Isle of Man – a UNESCO-recognised biosphere – where the bags are being tested after an initial donation earlier this year.
The Big Blue Bag expects to deliver tangible results for ocean health and biodiversity for 2025.
The partnership was announced at the first Expedition Cruise Network conference.
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