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MSC Cruises seeks art with environmental message for Euribia's hull

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One winner will be selected to showcase their artwork on MSC Euribia's hull, while five finalists will have their designs displayed in a permanent exhibition on board
MSC Cruises is giving artists and designers around the world the opportunity to transform MSC Euribia's hull into a floating canvas to communicate the importance of respect for the environment.

The company opened a contest to select the hull art for the LNG-powered ship that's scheduled to enter service in 2023. Technical requirements, creative brief guidelines, incentives and other details are here.

MSC Euribia’s engines have the potential to reduce greenhouse gas emissions by up to 21% compared to those that use standard fuels while also virtually eliminating other air emissions.

The ship is named after the ancient goddess Eurybia who harnessed the winds, weather and constellations to master the seas.

Symbol of net-zero carbon aspiration

'The winning design will be yet another sign of our ongoing commitment to protecting the oceans and achieving net-zero [carbon] operations, an ambitious goal that we have set for ourselves to reach by 2050 or sooner,' said Pierfrancesco Vago, executive chairman of the cruise division of MSC Group. 'And through this contest, MSC Euribia as she sails the world will be proudly showcasing this important message of our commitment on her hull for all to see.'

Five finalists will have their art displayed on board

One winner will be selected to have their artwork showcased on MSC Euribia's hull, while five finalists will have their designs displayed in a permanent exhibition on board.

The international judging panel includes Vago, sand artist Jben, known for his large-scale ephemeral sand frescoes that wash away with the tide, and architect Martin Francis.

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