iTravel makes North American debut at Seatrade Cruise Global

iTravel has various versions, targeted to the needs of hotels, airlines, tour operators, cruise lines and other travel companies with the need to deliver a personalized traveler experience across the entire trip.

At the core of the cloud-based software platform is customer centricity that facilitates engagement between a travel company and its customers through the entire travel life cycle, from selection through booking, customization and during and after the trip. Price, channel, product recommendations and service can be customized at the traveler level, enabling a travel provider to improve booking conversions and drive customer loyalty.

'The vision of iTravel is to "Redefine the Travel Business" by taking a fresh look at how travel companies package and deliver their services to consumers,' said VK Mathews, chairman of IBS Software. 'Changes in customer behavior and technology are driving fundamental changes in the structure of travel distribution. The travel companies that will thrive in the future will be more customer focused, nimble, flexible and intelligent by using smarter technology like iTravel.'

The iTravel product is highly responsive to the business context. In a dynamic business environment, cruise reservation systems need to be able to change behavior based on how the line is performing in real time. iTravel captures various business metrics that can serve as parameters that enable a company to set policies that automatically are executed based on the state of the business.

IBS Software is at booth GB3625 at Seatrade Cruise Global.