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Atlas Ocean Voyages appoints PR agency in Australia

Atlas Ocean Voyages appointed Peak Media Relations in Australia to promote its polar explorations and cultural and epicurean voyages in Europe.

Helen Hutcheon, Australasia correspondent

August 21, 2024

1 Min Read
Andrew  Mevissen
Andrew Mevissen’s Peak Media Relations agency also handles PR for Cruise TravellerPHOTO: PEAK MEDIA RELATIONS

Peak Media Relations also handles public relations for Australia’s small ship cruising specialist Cruise Traveller that was appointed as exclusive representative for Atlas Ocean Voyages in June.

Peak director Andrew Mevissen, an experienced journalist, said the agency will help elevate brand awareness for Atlas Ocean Voyages across Australia through consumer and trade media.

‘Atlas Ocean Voyages is a fresh, new brand and through our work with media in Australia, we plan to broadcast the bold, intimate and in-depth experiences and adventures Atlas offers in special places around the world,’ Mevissen said.

Focus on Australia

‘Like our company, Peak Media Relations is a boutique, personal, bespoke agency experienced in cruising and well placed to help promote our exceptional yachting expeditions to the Australian market which is now a key focus for us,’ President and CEO James Rodriguez said.

About the Author

Helen Hutcheon

Australasia correspondent

Helen Hutcheon did her cadetship on a shipping magazine and worked in P&O’s Sydney office for seven years as a public relations journalist.

For 19 years she was deputy editor of Travel Week, which was Australia’s leading trade newspaper that covered major local and international industry events.

In 2008 the late legendary Rama Rebbapragada presented her with an award from Royal Caribbean Cruises Ltd ‘in recognition of her outstanding contribution to the cruising industry.’

In 2010 she won the Neil Frazer Award for ‘outstanding contribution to the cruise industry,’ elevating her to CLIA Australasia’s hall of fame.

She has been the Australasia correspondent for Seatrade Cruise Review since 1997 and for Seatrade Insider (now Seatrade Cruise News) since its launch in 2000.

 

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