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Aurora Expeditions unveils new UK name, AE Expeditions

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Aurora Expeditions announced a new name, logo, trademark and website for its UK division as part of the company’s global evolution.

The new name – AE Expeditions – and associated branding, designs and trademark will roll out in the UK travel market this month. The newly rebranded AE Expeditions website,, is now live.

Complemented by its iconic star and crescent logo, the AE Expeditions name embodies the founding principles and ethos of the global company.

New brand, new trademark

A resolution to a trademark issue in the UK market only, the newly minted AE Expeditions will continue to be part of, and operated by, Aurora Expeditions, headquartered in Sydney, Australia.

‘As we enter our 2022/23 Antarctic season, we’re very excited to launch AE Expeditions in our rapidly growing UK market and deliver the same life-changing, perspective-altering expeditions around the world, whilst creating lifelong ambassadors for the planet,’ CMO Hayley Peacock Gower said.

‘This marks the dawn of a new era for AE Expeditions in the UK and we look forward to working with our valued trade and media partners as we move forward on the next stage of our global evolution,’ added Jos Dewing, managing director, EMEA.

Aurora Expeditions’ new Sylvia Earle is currently sailing her maiden 12-day ‘Spirit of Antarctica’ voyage.