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Behind-the-scenes look at the making of Atlas brand video

Following the release of Atlas Ocean Voyages' 'At Last ... Atlas' campaign, the company shared a look at the making of the centerpiece video.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

November 25, 2020

1 Min Read
CRUISE Ashley Tamar Photo credit Jeremy Pope
Grammy-nominated Ashley Tamara puts her own spin on a classic song for the 'At Last ... Atlas" campaignPHOTO: JEREMY POPE

The video features insights from Grammy-nominated singer/songwriter Ashley Támar, Atlas President Alberto Aliberti and VP Sales and Trade Partnerships Brandon Townsley.

'At last, it's time to return [to cruising], return with something new,' Aliberti said.

A-ha! 

Feedback from travel advisors indicates the video clearly communicates how Atlas is different, according to Townsley, adding: 'It's a big a-ha moment in the evolution of our brand. The "At Last ... Atlas" campaign is another tool to help travel advisors sell.' 

Read more about:

Atlas Ocean Voyages

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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