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Behind-the-scenes look at the making of Atlas brand video
Following the release of Atlas Ocean Voyages' 'At Last ... Atlas' campaign, the company shared a look at the making of the centerpiece video.
Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review
November 25, 2020
1 Min Read
Grammy-nominated Ashley Tamara puts her own spin on a classic song for the 'At Last ... Atlas" campaignPHOTO: JEREMY POPE
The video features insights from Grammy-nominated singer/songwriter Ashley Támar, Atlas President Alberto Aliberti and VP Sales and Trade Partnerships Brandon Townsley.
'At last, it's time to return [to cruising], return with something new,' Aliberti said.
A-ha!
Feedback from travel advisors indicates the video clearly communicates how Atlas is different, according to Townsley, adding: 'It's a big a-ha moment in the evolution of our brand. The "At Last ... Atlas" campaign is another tool to help travel advisors sell.'
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