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Last month was the best July on record for bookings at Polar Routes
Last month was the best July in Polar Routes’ seven-year history, with the British company seeing a 110% increase in sales compared with July 2022.
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Credit: Seatrade Cruise News
Average booking values increased by 11% over that period, while enquiries rose by 181%.
Typically quieter booking months
‘July and August are usually quiet months for interest in and bookings to the polar regions, but the autumnal weather in wash-out July has turned out to be a record-breaker for us,’ said Martin Johnson, director and co-founder of Polar Routes.
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