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Ambassador purchases AIDAmira, will enter service next year as AmbitionAmbassador purchases AIDAmira, will enter service next year as Ambition

Ambassador Cruise Line has purchased AIDA Cruises’ AIDAmira, which will enter service next year as Ambition, expanding Ambassador’s fleet to two.

Holly Payne, Editor Video Production and Deputy Editor

January 27, 2022

2 Min Read
Credit: Seatrade Cruise News

The sale of the Costa Cruises vessel was reported by Seatrade Cruise News yesterday, with the buyer unknown until today.

‘We are delighted with the warm reception given to the introduction of Ambassador to the market – a new brand, proposition and our first ship,’ explained Christian Verhounig, CEO, Ambassador Cruise Line. ‘This announcement of the addition of Ambition to the fleet reflects our confidence and willingness to invest in the future of Ambassador and the cruise sector.’ 

He added, ‘Clearly, we are all focused on the success of Ambience’s maiden season which commences in April this year, but we believe existing and new guests, as well as our trade partners, will be thrilled to hear about Ambassador’s growth plans.’ 

Design 

The 1,200-passenger Ambition contains 714 cabins – 125 with balconies as well as 113 suites with up to 62m² of living space. It comprises two main restaurants and speciality dining options, a casual bistro style café, four bars and lounges and a pub, complemented by a tiered main theatre, casino, card room, library, and craft studio. 

A wellness centre, gym, two swimming pools and a range of shops will be available on board. 

‘Extensive’ upgrades planned 

As with Ambience, Ambition will undergo extensive upgrades before entering service with Ambassador which will enable the vessel to join Ambassador’s first ship in being among the 10% of the world’s cruise fleet authorised to sail in strictly environmentally protected seas. Updated ballast and sewage water treatment systems will be installed, as well as the latest emission reduction technologies to secure IMO Tier III compliance, reducing nitrogen oxide emissions by approximately 95% compared to current standards. 

Itineraries

‘We are particularly excited to be offering regional departure options for Ambition in 2023, whilst also offering guests who travel from London Tilbury a greater choice of sailings and ships on which to enjoy them,’ continued Verhounig. In addition to  Tilbury, the ship will also offer a summer 2023 programme of departures from ports such as Newcastle, Dundee, Belfast, Liverpool, Bristol and Falmouth.

Like its sister ship, Ambition's no-fly sailings will target mainly the 50-plus age group.

The ship's itineraries will be open for bookings from Q2 2022; the full programme of Ambassador itineraries will be detailed in a bumper 2023-24 season brochure.

Read more about:

Ambassador Cruise Line

About the Author

Holly Payne

Editor Video Production and Deputy Editor

Holly is Deputy Editor, Seatrade Cruise Review & Seatrade Cruise News and has experience managing a range of highly successful international business and consumer titles. With a flair for video reporting and a history of overseas work documenting people and places of diverse cultures, Holly brings a variety of skills to the Seatrade Cruise portfolio.

Holly’s academic credentials include oral and written Arabic language skills (intermediate-advanced), an MA Multimedia Journalism with NCTJ accreditation, and a BA (Hons) Degree in Classical and Archaeological Studies with English and American Literature.

 

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