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New Princess Cruises pricing model gives early birds the best deals

Princess Cruises shifted its pricing strategy to ensure early birds get the best deals possible and introduced a best price guarantee.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

October 19, 2023

1 Min Read
Credit: Seatrade Cruise News

This marks a change from the legacy cruise industry model that discounts closer to departure.

Princess said prices for 2024 and 2025 cruises are now set at their absolute lowest and will increase going forward.

'Gone are the days of last-minute deep discounts close to departure dates. The best time to secure a spot on a 2024 or 2025 Princess cruise is right now,' said Terry Thornton, newly appointed chief commercial officer.

Best price guarantee

Under the line's new best price guarantee. Princess will match any lower price found for the same cruise and stateroom category.

Further, if a passenger is unsure of departure date, 'Princess Promotions' will allow them to secure today’s pricing for a future vacation without locking in the specific date or itinerary.

Terms and conditions are here. https://www.princess.com/cruise-deals-promotions/.

Reduced fares for third/fourth berths

Princess also announced lower prices for third and fourth passengers sharing a stateroom, creating value for families and friends traveling together.

For example, four passengers in a balcony stateroom on a seven-day Regal Princess Caribbean cruise departing March 17 from Galveston can sail for as low as $600 on average per person — or $86 per day — not including taxes, fees and port expenses.

Read more about:

Princess Cruises

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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