New Princess Cruises pricing model gives early birds the best deals
Princess Cruises shifted its pricing strategy to ensure early birds get the best deals possible and introduced a best price guarantee.
October 19, 2023
This marks a change from the legacy cruise industry model that discounts closer to departure.
Princess said prices for 2024 and 2025 cruises are now set at their absolute lowest and will increase going forward.
'Gone are the days of last-minute deep discounts close to departure dates. The best time to secure a spot on a 2024 or 2025 Princess cruise is right now,' said Terry Thornton, newly appointed chief commercial officer.
Best price guarantee
Under the line's new best price guarantee. Princess will match any lower price found for the same cruise and stateroom category.
Further, if a passenger is unsure of departure date, 'Princess Promotions' will allow them to secure today’s pricing for a future vacation without locking in the specific date or itinerary.
Terms and conditions are here. https://www.princess.com/cruise-deals-promotions/.
Reduced fares for third/fourth berths
Princess also announced lower prices for third and fourth passengers sharing a stateroom, creating value for families and friends traveling together.
For example, four passengers in a balcony stateroom on a seven-day Regal Princess Caribbean cruise departing March 17 from Galveston can sail for as low as $600 on average per person — or $86 per day — not including taxes, fees and port expenses.
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