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New RCL Cares program informs travel advisors about recovery resources

The Royal Caribbean group created RCL Cares, a program to assist thousands of travel professionals in the US, Puerto Rico and other US territories dealing with the financial impact of the COVID-19 crisis.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

March 31, 2020

1 Min Read
Credit: Seatrade Cruise News

CARES Act and other government benefits

RCL Cares will offer a variety of services to help educate travel partners as they navigate the myriad of government benefits, including those in the newly signed US economic relief measure, the CARES Act.

One-on-one assistance

These services will include one-on-one assistance and access to key resources and the latest information pertaining to recovery benefits available under the act. Travel partners can find educational material about the new law beginning today, and they will soon have the opportunity to receive more assistance through a resource desk the company is setting up. The program will not provide legal advice.

'Our travel partner community is hurting, and help can’t come too soon,' said RCL Chairman and CEO Richard Fain said. 'Any piece of legislation can be challenging to understand, and we want our travel advisors to receive all the financial assistance available to them. While our ships are idle, we have resources that can be redirected to helping our travel partners so that they will be fully ready and able to charge ahead when we return to service.'

Sales teams will guide travel advisors

Behind RCL Cares’ personalized services are sales teams from Azamara, Celebrity Cruises, Royal Caribbean International and Silversea, who will guide travel advisors through the information about the CARES Act as they consider their options for economic relief.

Travel professionals can get started with RCL Cares at CruisingPower.com, where they can access highlights of the CARES Act, FAQs, Small Business Association resources and tips. The support program will introduce new services and tools in the near future to continue helping travel partners during this difficult time.

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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