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Sommer rejects hotels comp: 'No cracks' in NCLH customer spending

'We are seeing no, absolutely zero, decrease in onboard spend,' Norwegian Cruise Line Holdings President/CEO Harry Sommer said, responding to a comparison with Marriott International, which also reported earnings Wednesday.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

July 31, 2024

1 Min Read
CRUISE Harry Sommer
Norwegian Cruise Line Holdings CEO Harry Sommer said there's still 'tremendous runway' for cruise pricing to catch up with hotels, making a 'long-term tailwind for the company'P;HOTO: HARRY SOMMER

Barclays analyst Brandt Montour asked about 'any wobbles' in spending at NCLH with Marriott seeing 'slightly lower ancillary spend.'

In reporting a better than expected second quarter profit and raising full year guidance, NCLH mentioned 'Robust onboard spending continues across all categories' with 'greater pre-sold onboard revenue.' Sommer added pre-sail spending at NCLH is up 'considerably.'

Echoes Royal Caribbean's Jason Liberty

Like Royal Caribbean Group President/CEO Jason Liberty, who addressed a similar hotels comparison question from Montour last week, Sommer pointed to the 'huge value gap' between hotel rates and cruises. Sommer put that at 40%, versus Liberty's 20%.

The NCLH chief said there's still 'tremendous runway' for cruise pricing to catch up with hotels, making a 'long-term tailwind for the company.'

More opportunities to engage with cruisers

And because cruises book so far in advance, there are 'lots of opportunities to engage with the consumer' about onboard purchase opportunities, Sommer added, plus passengers are on the ship for more time than hotel guests, who come and go.

'No cracks. No deterioration,' in onboard spending, Sommer reiterated. 'It contines to be strong and, long-term, there are fundamental things that work in our favor and make our industry more resilient than hotels in the ancillary spend category.'

NCLH shares were down around 1% in late morning trading.

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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