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William Blair survey finds 'some slippage' in plans to cruiseWilliam Blair survey finds 'some slippage' in plans to cruise

William Blair's survey of 500 US consumers conducted last week found 'strong signals on travel with some slippage in cruising sentiment.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

July 13, 2021

1 Min Read
Credit: Seatrade Cruise News

'In addition to a strong increase in weekly travel activity, intent to spend more on travel over the next three months rose to a new record high (46%), while plans to spend less on travel reached a new low (19%). However, plans to cruise decreased sequentially alongside a sequential increase in the percentage not planning to cruise over the next year,' the brokerage said in a note.

The week of July 5, 2% of respondents said they planned to cruise in the next month, down from 5.6% the week of May 31. The number was 4.1% the week of May 3.

Plans to cruise in the next three months

Plans to cruise in the next three months went to 2.3% the week of July 5, compared to 3.5% the week of May 31 and 5.5% in the week of May 3.

Plans to cruise in the next six months

Plans to cruise in the next six months were 4.1% the week of July 5, down from 6.2% the week of May 31 and 5.3% the week of May 3.

Plans to cruise in the next 12 months

Plans to cruise in the next 12 months were 11.2% in the latest survey, compared to 12% the week of May 31 and 7.2% the week of May 3.

Do not plan to cruise in the next year

The percentage of survey participants who said they don't plan to cruise in the next year rose slightly, to 72.2% the week of July 5, compared to 67.9% the week of May 31 but under the 73.9% of the week of May 3.

William Blair's proprietary 'Consumer Pulse' measures consumer behavior while assessing demand and how the pandemic is impacting trends across its coverage of companies, including cruise companies.

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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