One offer was made in first quarter 2021 and one after the announcement of the liquidation, Heritage said in a statement to Seatrade Cruise News.
'Could transform Crystal into a success story'
'We are a very credible buyer with roots in the cruise industry that stretch back in the late '80s. We are firmly convinced that with our knowledge and know-how of the ultra-luxury segment we could transform Crystal into a success story. The combination with Abercrombie & Kent could generate synergies that would facilitate the recovery and partially compensate for the deterioration of the brand exacerbated in the last few weeks,' Lefebvre said.
Love and passion for the Crystal brand
Added Cristina Levis, chief investment officer of Heritage and former managing director of Silversea Expeditions: 'My love and passion for the Crystal brand and product goes back to the time when I was at the helm of Silversea Expeditions; I was telling my team to look to Crystal as an example of great brand like Silversea, to try and emulate and compete against.
'Crystal’s ships have a soul which I sincerely hope won’t be left to die,' Levis continued. 'Restoring trade’s and passengers’ trust won’t be easy but if we are given the chance we will go the extra mile not to disappoint them.'
Heritage is assisted by David Ereira and Matthew Poxon, partners at Paul Hastings.