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Royal Caribbean, Celebrity offer travel advisors instant booking bonus

Celebrity's Dondra Ritzenthaler, left, and Royal Caribbean's Vicki Freed
Royal Caribbean International and Celebrity Cruises are rolling out an instant booking bonus that pays travel partners up to $200 for new, fully deposited bookings throughout September.

The bonus is based on cruise length, starting with $50 for three to five nights, $100 for a six to eight nights and $200 for nine or more nights or for a Celebrity Galápagos trip.

In addition, any booking created through an online sales platform such as Espresso or any third-party tool will receive an additional $10 bonus.

The offer is open to accredited agents in the US (including Puerto Rico), Canada and select Caribbean islands.

Details are here.

September is Travel Partner Appreciation Month

These booking bonuses kick off the companies' Travel Partner Apprecation Month and are in addition to earned base commission.

The instant booking bonus is the next phase of the companies’ RCL Cares program, launched in March 2020 to assist travel advisors during the pandemic. This new phase follows the support already provided to travel partners including the Pay It Forward program that provided three-year, interest-free loans and, before that, education to help advisors as they navigated the myriad of government benefits, including the CARES Act.

Immediate revenue

'We heard loud and clear from our travel partners that the most important thing for them during this difficult time was seeing revenue immediately. We listened and designed this bonus to make sure that travel professionals are seeing an incremental payout at the time of booking,' said Vicki Freed, SVP sales and trade support & service, Royal Caribbean International.

Taking care of each other

'We are so grateful for the continued commitment and passion from the travel advisor community for our company and our industry,' added Dondra Ritzenthaler, SVP sales, Celebrity Cruises. 'We are one community, and this expansion of our RCL Cares program is our way of ensuring we are all taking care of each other as we collectively build back our businesses.'

The new bonus among many items Royal Caribbean and Celebrity will be showcasing during Travel Partner Appreciation Month. Details are at at and