Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

William Blair survey finds 'some slippage' in plans to cruise

CRUISE_William_Blair_logo.jpg
William Blair's survey of 500 US consumers conducted last week found 'strong signals on travel with some slippage in cruising sentiment.

'In addition to a strong increase in weekly travel activity, intent to spend more on travel over the next three months rose to a new record high (46%), while plans to spend less on travel reached a new low (19%). However, plans to cruise decreased sequentially alongside a sequential increase in the percentage not planning to cruise over the next year,' the brokerage said in a note.

The week of July 5, 2% of respondents said they planned to cruise in the next month, down from 5.6% the week of May 31. The number was 4.1% the week of May 3.

Plans to cruise in the next three months

Plans to cruise in the next three months went to 2.3% the week of July 5, compared to 3.5% the week of May 31 and 5.5% in the week of May 3.

Plans to cruise in the next six months

Plans to cruise in the next six months were 4.1% the week of July 5, down from 6.2% the week of May 31 and 5.3% the week of May 3.

Plans to cruise in the next 12 months

Plans to cruise in the next 12 months were 11.2% in the latest survey, compared to 12% the week of May 31 and 7.2% the week of May 3.

Do not plan to cruise in the next year

The percentage of survey participants who said they don't plan to cruise in the next year rose slightly, to 72.2% the week of July 5, compared to 67.9% the week of May 31 but under the 73.9% of the week of May 3.

William Blair's proprietary 'Consumer Pulse' measures consumer behavior while assessing demand and how the pandemic is impacting trends across its coverage of companies, including cruise companies.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish