'In addition to a strong increase in weekly travel activity, intent to spend more on travel over the next three months rose to a new record high (46%), while plans to spend less on travel reached a new low (19%). However, plans to cruise decreased sequentially alongside a sequential increase in the percentage not planning to cruise over the next year,' the brokerage said in a note.
The week of July 5, 2% of respondents said they planned to cruise in the next month, down from 5.6% the week of May 31. The number was 4.1% the week of May 3.
Plans to cruise in the next three months
Plans to cruise in the next three months went to 2.3% the week of July 5, compared to 3.5% the week of May 31 and 5.5% in the week of May 3.
Plans to cruise in the next six months
Plans to cruise in the next six months were 4.1% the week of July 5, down from 6.2% the week of May 31 and 5.3% the week of May 3.
Plans to cruise in the next 12 months
Plans to cruise in the next 12 months were 11.2% in the latest survey, compared to 12% the week of May 31 and 7.2% the week of May 3.
Do not plan to cruise in the next year
The percentage of survey participants who said they don't plan to cruise in the next year rose slightly, to 72.2% the week of July 5, compared to 67.9% the week of May 31 but under the 73.9% of the week of May 3.
William Blair's proprietary 'Consumer Pulse' measures consumer behavior while assessing demand and how the pandemic is impacting trends across its coverage of companies, including cruise companies.
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