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Celebrity Cruises UK & Ireland announces Great British Chefs partnershipCelebrity Cruises UK & Ireland announces Great British Chefs partnership

Celebrity Cruises UK & Ireland has teamed with food and recipe website, Great British Chefs. The rapidly growing website, with over 100 featured chefs boasting 120 Michelin Stars between them, is one of Britain’s leading authorities on cooking providing recipes, tips and how-to videos.

Mary Bond, Editor in Chief

June 25, 2014

1 Min Read
Credit: Seatrade Cruise News

The six month partnership offers Celebrity Cruises the opportunity to share its culinary expertise with users of the website who have an enthusiastic passion for food and cooking. The campaign will showcase a variety of recipes and ingredients from a number of global destinations, all inspired by cities, towns and harbours on offer from a Celebrity Cruises’ holiday.

Commenting on the partnership Toby Shaw, director of marketing and PR for Celebrity Cruises UK and Ireland said: ‘Food, drink and the dining experience is central to a Celebrity Cruises holiday and we look forward to developing our relationship with Great British Chefs. We’re always looking for new and innovative partnerships that help us reach a new audience.’

Focusing on a series of recipes on a monthly basis, designed by Great British Chefs such as Pierre Koffmann, William Drabble, Marcello Tully and Andy McLeish the campaign will run across a number of platforms and will include food blogger engagement, social media promotions and competitions and separately created web content.

About the Author

Mary Bond

Editor in Chief

Mary Bond is Group Director, Seatrade Cruise a division within Informa Markets and responsible for the Seatrade portfolio of global cruise events, print and online cruise publishing.

Mary is also the publisher and editor-in-chief of Seatrade Cruise News and Seatrade Cruise Review magazine.

Mary has worked in the shipping industry for 39 years, first for Lloyd’s Register of Shipping before joining Seatrade’s editorial team in 1985.

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