Noug camel milk products to be served on board Aroya

Noug is Sawani’s camel dairy brand, offering an alternative to conventional dairy products. Like Cruise Saudi, it is a public investment fund (PIF) company, backed by Saudi Arabia's sovereign wealth fund. 

The signing of the MoU yesterday at Cruise Saudi’s office in Jeddah signifies a collaboration between the two companies in which Noug and Nougelato products will be supplied on board Aroya Cruises’ first vessel, Aroya, due to set sail in December.    

Preserving Saudi culture 

‘The partnership with Sawani aligns with Aroya Cruises' vision to provide guests with an authentically Arabian experience,’ said Lars Clasen, CEO, Cruise Saudi. 

‘Camel milk has been part of the Kingdom’s rich heritage and traditions for centuries and through Noug, Sawani is preserving this long heritage at the heart of the Kingdom. 

‘Aroya Cruises is committed to providing guests with Arabian experiences onboard that celebrate Saudi’s rich cultural heritage and signature hospitality; one way to achieve this is through authentic partnerships with Saudi businesses.’

Noug and Nougelato

Noug provides high-quality camel milk products to local and international markets, including cheese, butter, yogurt, gelato, laban, cream, and other camel milk derivatives.

Similarly, Nougelato offers a selection of gelato-based desserts in a variety of flavours, such as dark chocolate, coffee and cardamom, hazelnut, lotus, pineapple, pistachio, and saffron and vanilla.

Expanding camel products into new markets 

‘We are proud to partner with Aroya Cruises and are optimistic that this strategic collaboration will help popularize Sawani’s distinguished Noug camel milk products among a global audience,’ stated Ahmed Gamal Al-Din, CEO, Sawani. 

‘This pivotal step will not only enable us to promote Saudi heritage and culture but also empower us to realize our mission of expanding camel products into markets worldwide. 

‘The partnership also underscores our unwavering commitment to joining forces with businesses that embody the Kingdom’s rich traditions and values, while creating unique experiences for our valued customers.’