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Oceania Cruises plays the culinary card in targeting French cruisers

Relatively unknown to the cruising public in France but convinced of its growth potential there, Oceania Cruises is expanding its presence in the market.

Michèle Valandina, French correspondent

December 7, 2018

1 Min Read
Credit: Seatrade Cruise News

Atlas and website in French

The line, which carried some 1,000 French passengers this year, has been sold until now by a few cruise agencies in the country.

Oceania Cruises has just published, for the first time, a full atlas in French with some 450 voyages up to November 2020. A website in French has been launched and, for travel agent partners, an e-learning program includes seven training modules.

Cuisine by Jacques Pépin

To attract French passengers, Oceania highlights its award-winning gastronomy, supervised by internationally renowned French chef Jacques Pépin as executive culinary director. Other features emphasized are open-seating dining and multiple restaurant choices at no extra cost, menus and daily programs in French, itineraries with many overnight stays and late departures from ports of call, along with the intimate size of the six ships, ranging from 684 to 1,250 passengers.

Ship tours at French ports

For the time being, however, no embarkations are planned at French ports, the nearest options being Monte Carlo, Barcelona or Civitavecchia. Ship visits will be organized for agent partners during calls at Monaco, Bordeaux, Brest and Le Havre.  

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About the Author

Michèle Valandina

French correspondent

A graduate from Lyon University, where she specialised in foreign languages and American literature, Michèle worked as an interpreter/translator (English, German and Italian) for major international events before entering the diplomatic world for a few years. As a Paris-based freelance travel and lifestyle writer, she has been a contributor to a host of publications and has long specialised in two sectors: cruising and wellness. Her features have appeared in, among others, Le Monde, Le Figaro, Le Figaro Magazine, Les Echos Week-end and periodicals dedicated to the MICE sector. She has also featured on radio and TV travel programmes and, since 1992, has been the author of the only French cruise guide, Croisières Passion.

 

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