Princess adds actor Jason Momoa's vodka to Love Line liquor collectionPrincess adds actor Jason Momoa's vodka to Love Line liquor collection

MEILI Vodka created by actor, environmental advocate and entrepreneur Jason Momoa and his partner, creative director and artist, Blaine Halvorson is the latest brand set to join Princess Cruises' Love Line Premium Liquors collection.

Crafted using natural spring water and sustainable practices, MEILI is single-distilled with premium ingredients to create a silky, smooth spirit with a vibrant flavour profile.

It will roll out fleet-wide across all 16 Princess Cruises ships in the coming months and be included in the Princess Plus and Princess Premier beverage packages.

'MEILI reflects Jason and Blaine’s passion for sustainability, quality, and innovation, making it a perfect addition to the Princess Cruises Love Line Premium Liquors collection,' said Sami Kohen, VP of food and beverage, Princess Cruises. 'This collaboration continues to enhance our exclusive lineup of premium beverages, giving our guests access to bold, one-of-a-kind spirits crafted by iconic personalities.'

Eco-conscious production

Sourced from the pure glacial waters of Montana and distilled with natural ingredients, the result is a smooth vodka with a rich, balanced taste, which can be consumed straight, over ice, or used as the foundation for a signature cocktail.

'Partnering with Princess Cruises is an incredible opportunity to share MEILI with a global audience in a unique and meaningful way,' explained Momoa. 'Both MEILI and Princess are rooted in creating unforgettable experiences, and we’re pumped to see our spirit become part of the Love Line Premium Liquors collection that celebrates quality, adventure, and innovation.'

Related:The Temptations to perform on Princess 6oth anniversary cruise

A star-studded collection 

MEILI Vodka joins a growing list of premium spirits in the Love Line collection, including: Pantalones Organic Tequila by Camila and Matthew McConaughey; Betty Booze and Betty Buzz by Blake Lively; Sláinte Irish Whiskey by Liev Schreiber; Melarosa Sauvignon Blanc and Red Blends by Jason Aldean; Love Prosecco by artist Romero Britto; Kylie Minogue’s award-winning No Alcohol Sparkling Rosé.