Princess launches liquor collection with Pitbull, Jason Aldean and Romero Britto

Debuting on Sun Princess then rolling out fleetwide in time for the summer season, the line will feature selected wines and spirits, each bearing the unique touch of its celebrity partner. 

‘We are proud to partner with esteemed celebrities like Pitbull, Jason Aldean and Romero Britto to introduce the Love Line Premium Liquors collection and deliver an exceptional selection of spirits that reflect the diverse tastes and preferences of our guests,’ Princess Cruises President John Padgett explained. 

‘The Love Line Collection is a natural extension of the elegance and sophistication found throughout our Princess ships and makes every sip a journey worth savouring.’ 

These premium spirits are among the beverages included in the Princess Premier package.

Highlights of the premium spirits collection: 

Vodka

Voli 305 Vodka is promoted as embodying the vibrant energy of Miami nightlife. Created in partnership with Pitbull, it is an ultra-premium vodka meant to convey luxury. 

Prosecco

Britto and esteemed winemaker Villa Sandi joined creative forces to unveil Love Prosecco, a private label described by Princess as marrying artistry with the essence of fine Italian craftsmanship. Its flavour is a nuanced interplay of dry melon fruit, transitioning into a burst of fine mousse with notes of lemon, mineral, and white peach. The label and box have been designed by Britto himself, infusing the product with an added layer of visual allure and creative expression.

The drink is included as part of the dining experience at Love by Britto aboard Sun Princess, as well as available in bars across the Princess fleet.

Red and white wine

Melorosa Sauvignon Blanc, Melorosa Red Blend and Cabernet Sauvignon from Aldean, his sister Kasi Wicks, and fellow country music artist and entertainer Chuck Wicks round out the initial brands that make up the Love Line collection. 

Melorosa Sauvignon Blanc is described as a refreshing and dry white wine with a crisp palate, accentuated by hints of herbs and grasses, pairs harmoniously with a variety of dishes.

Red wine Melorosa Cabernet Sauvignon is a fruit-forward drink crafted straight from the heart of California's vineyards. It is embodied with rich dark fruit notes of blueberry and blackberry, complemented by nuances of earth, dust, mocha, and cedar. The drink pairs especially well with rich tasting foods owing its moderate to high tannin levels and concentrated profile.