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Carnival inks Starboard extension, new offerings coming on Celebration

Carnival Cruise Line extended its longstanding retail partnership with Starboard Cruise Services for another five years.

The extension includes Starboard’s current portfolio of nine Carnival ships and introduces Starboard as the retail partner for the upcoming Carnival Celebration

Revamped commercial model

'Our extensive and successful partnership with Carnival Cruise Line uniquely positions us to build upon our track record of keeping families at the center of our retail offerings and bringing to life fun retail vacation experiences,' said Lisa Bauer, Starboard’s president and CEO. 'Our dedicated account team of industry experts is excited to continue taking Carnival’s memorable vacation retail concepts to the next level with new offerings and a revamped commercial model.'

30 years together

Since partnering with Carnival in 1992, Starboard has been inviting its guests to ‘Shop Fun’ — a marketing strategy originated by the retailer — and continues to deliver custom-designed merchandise and relevant offerings across all price points.

This ranges from socially responsible accessories by Pura Vida to vintage luxury from coveted brands curated by What Comes Around Goes Around, as well as an expansive line of Carnival-branded products.

The retailer’s nine current Carnival ships are Carnival Dream, Freedom, Horizon, Legend, Magic, Miracle, Pride, Sunrise and Sunshine, with Celebration launching later this year.

New offerings for Carnval Celebration

'Starboard is a trusted retail partner who knows exactly what our guests want and expect — more Carnival branded assortments and products that remind them of where they’ve traveled to with us,' said Jeremy Schiller, VP retail operations for Carnival Cruise Line. 'As retailers, we saw more opportunity to really kick it up a notch on Carnival Celebration, so we’re excited to see how our guests love our new offerings as much as our classics.'

Aboard Carnival Celebration, passengers can expect first-at-sea brand launches, destination-inspired merchandise and the largest logo assortment offered on a Carnival ship to date.

Starboard is an LVMH Moët Hennessy Louis Vuitton company.