Passengers will have access to a variety of well-known, first-at-sea luxury goods including high fashion by Stella McCartney, beauty products from goop, gourmet chocolate from Maison du Chocolate and others.
21,000 square feet of shops
The Celebrity Shops, which cover more than 21,000 square feet across two decks, also feature fine jewelry, watches, fragrances. beauty products and clothing from such iconic luxury brands as Bvlgari, Cartier, Elemis, Marni, Montblanc and Panerai, to name a few.
These are complemented by destination-inspired collections and additional responsible retail experiences.
'Our vision was to create a retail experience that mirrors Celebrity’s own purpose-driven commitments from supporting women, diversity and sustainability to celebrating local culture and traditions,' said Brian Abel, SVP hotel operations, Celebrity Cruises.
Firsts at sea
Making its ocean debut, luxury fashion brand Stella McCartney, known for its commitment to responsible fashion, will offer apparel, footwear, handbags and sunglasses. Also debuting on Celebrity Beyond is Marni, an Italian luxury fashion house features Italian artisanal workmanship with its apparel and handbags.
Lifestyle brand goop, founded by Gwyneth Paltrow, Celebrity’s well-being advisor, will offer a curated capsule of beauty and skincare products. Beekman 1802, the world’s largest goat-milk skincare company formulas for sensitive skin, will also debut onboard.
In addition, Celebrity Beyond marks the first La Maison du Chocolat boutique at sea, offering the Paris brand’s Coffret Maison and Gesture gift boxes, along with select chocolate bars, all made by hand.
New to Celebrity’s Edge ships is Effy, an elite New York-based jewelry designer. The largest assortment of the brand’s EHNY Collection that has ever been assembled will launch exclusively on Celebrity Beyond with 50 one-of-a-kind designs, each showcasing a colored gemstone. In collaboration with Effy, artist Rubem Robierb has designed a limited-edition collection exclusive to Celebrity Cruises that will be available at the Effy boutique and is inspired by Robierb's 'Peace Makers’ artwork, also featured on Celebrity Beyond.
Luxury boutiques
Dubbed 'Luxury Avenue,' Deck 5 on Celebrity Beyond showcases highly boutiques from iconic brands and will be home to a luxury watch boutique, featuring iconic Swiss timepiece brands Cartier, IWC and Panerai. Passengers can also shop for watches, along with jewelry, handbags, and accessories at Bvlgari’s standalone lifestyle boutique. Rounding out the lineup of world-class designers is Montblanc with its European crafted writing instruments, watches, leather goods and more.
Purpose-led retail
In keeping with Celebrity’s commitment to female empowerment, sustainability, diversity and wellness, shoppers will be offered apparel brand Summersalt swimwear and resort wear made with earth-friendly practices. Accessory brand 4Ocean supports beach and ocean cleanups with proceeds from global sales. And vintage luxury brand What Goes Around Comes Around offers designer handbags and accessories from brands including Louis Vuitton, Chanel, Gucci, Hermes, Prada, Fendi and Dior.
People, culture and traditions from the ports visited will come to life in artisanal apparel, accessories and authentic gifts. On Celebrity Beyond’s Mediterranean itineraries, passengers will be able to buy sustainable footwear from Spanish brand Respoke, which repurposes designer silk scarves into one-of-a-kind footwear made with natural fibers and environmentally friendly materials, and leather handbags and accessories from The Bridge in Florence, Italy, that blends tradition with modernity.
Rizes Crete’s natural cosmetics, soaps and decorative home items are made with olive wood in Greece and, from Marseille, France, La Corvette’s soaps and body care products are made from traditional practices dating back to 1894, using only vegetable oils with no perfumes, coloring or preservatives.
Apple, Elemis, Park West
Celebrity’s signature retail experiences include iLounge, the first Authorized Apple Specialist at sea, featuring Apple technology for use and purchase, along with tech tips and tricks from certified Apple experts.
Spa-goers can purchase from Elemis, which will be debuting a variety of products on Beyond as part of their Pro-Collagen lineup. And Park West Gallery's Museum@Sea will feature works that range from Pablo Picasso to New York art superstar Mark Kotsabi.
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