It is the first time MSC Cruises has partnered with the Geneva-based watch company.
MSC Seascape was delivered at Fincantieri’s Monfalcone shipyard earlier this month. The vessel is currently crossing the Atlantic to the USA and will be based in PortMiami, following its naming ceremony in New York on December 7.
An opulent experience
‘The beauty of luxury shopping at sea is that cruise guests have plenty of time on board,’ said Brandon Briggs, SVP onboard revenues, MSC Cruises. ‘Since cruises are most often at least seven days long, guests have the ability to return throughout the cruise, revisiting their desired purchases and savouring the luxury experience.
‘As we evolve our ships, we have understood the importance of evolving our retail spaces along with them; creating larger retail spaces that are more tailored to customer needs, which is why TimeVallée’s multi-brand but in-depth approach was a perfect fit for our guest experience.’
Michael Guenoun, CEO, TimeVallée International, added, ‘We are delighted to partner with MSC to open TimeVallée at sea for the first time. We are bringing the utmost luxury experience for watch lovers to discover a unique luxury retail concept where clients can discover and browse through the most sought-after fine watchmaking brands.’