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Princess Cruises licenses Xponential Fitness content

Princess Cruises signed an exclusive five-year licensing agreement with Xponential Fitness, Inc. to provide experiences including Club Pilates, Pure Barre, Yoga Six, CycleBar, Row House, AKT Dance and StretchLab.

This content will join the offerings of OneSpaWorld’s health, wellness and fitness offerings onboard.

At least eight brands available onboard

At last eight Xponential brands will be made available onboard each ship in the 15-strong Princess fleet.

Xponential Fitness will also work with OneSpaWorld to incorporate Xponential’s experiences into passenger offerings, managed by OneSpaWorld’s fitness professionals and onboard staff in ships' fitness and spa facilities.

For avid Xponential members and first-timers

'This partnership will broaden the fitness experience available to the millions of guests who sail on Princess,' said Anthony Geisler, CEO of Xponential Fitness. 'Our wide variety of fitness offerings, ranging from stretching to cycling, will provide everyone, including avid Xponential members and first-timers, the opportunity to experience our brands in addition to the existing extensive suite of OneSpaWorld services offered onboard.'

Leonard Fluxman, CEO, president and executive chairman of OneSpaWorld, welcomed the partnership 'to expand our delivery of personalized, custom Princess guest experiences at sea.'

In-stateroom classes via OceanView

In addition to the Xponential brand studio classes, Princess will make Xponential Fitness’ XPLUS virtual on-demand studio class subscription service available in more than 23,000 staterooms on the cruise line's proprietary digital content platform, OceanView. Passengers need not be Xponential Fitness members to experience in-studio live classes and in-stateroom on-demand classes, and can continue their onboard experience post-cruise through XPASS at exclusive Princess discounted prices.

Further, Princess will integrate customized equipment packages from Xponential Fitness partners into its studios, and will make Xponential merchandise available in its shipboard shops and via its on-demand, location-based services platform OceanNow.

Plus, employee discounts

Princess Cruises also becomes the first Xponential Fitness corporate wellness partner through its XPASS multi-brand live studio class program and its XPLUS virtual on-demand subscription fitness programming made available at exclusive discounts to the line's more than 30,000 employees.

With this agreement, Xponential Fitness and its brands become the Official Fitness Content Partner of Princess Cruises, while Princess Cruises becomes the Official Vacation Partner of all Xponential Fitness brands.