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Starboard curates luxury retail for Ritz-Carlton's Evrima

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Luxury brands including, from left, Fragonard, La DoubleJ, Rue de Verneuil
LVMH Moët Hennessy Louis Vuitton company Starboard Cruise Services’ Luxury Division curated an exclusive retail concept for The Ritz-Carlton Yacht Collection's Evrima.

It is inspired by Ritz-Carlton luxury resorts, the casual freedom of a yachting vacation and destinations in Evrima's inaugural Mediterranean season.

'The Ritz-Carlton Yacht Collection collaboration represents a milestone for our Luxury Division,' said Lisa Bauer, president and CEO, Starboard Cruise Services. 'Guided by newness and destination brands, we have curated an exclusive retail concept representing the relaxed luxury of the yachting lifestyle while capturing the destinations’ essence.'

First-at-sea brands

The Boutique aboard Evrima presents Starboard Luxury Division’s best international brands across women’s and men’s ready-to-wear collections, accessories, footwear and elevated logo collection. Numerous luxury first-at-sea brands, such as Onia for classic swim and resort wear, as well as artisanal fragrances from Grasse-based heritage perfumer Fragonard, are represented.

Travelers can take home a piece of the experience by shopping The Ritz-Carlton Yacht Collection’s inaugural line that includes exclusive branded apparel, home goods and luxury travel essentials. In addition, luxury skincare and hero beauty favorites will be offered from 111SKIN. And there will be one-of-a-kind jewelry from the Evrima Signature Collection, designed and manufactured by sustainable 64 Facets. Pieces feature the premier jeweler’s signature rose-cut diamonds for women.

Destination offerings

Destination offerings spotlight brands with rich stories and vibrant colors. Travelers can shop labels such as Italian brand La DoubleJ, fine jewelry from Athens-based designer Ileana Makri and strappy leather sandals by K. Jacques Saint Tropez. Meant to be used on the voyage and back home, items will be refreshed with merchandise sourced from the ports visited throughout the year.

Understanding the Ritz-Carlton customer's expectations

'It was very important to us for our retail partner to have a true connection to the world of luxury goods and a very relevant understanding of the expectations of the Ritz-Carlton customer. The combination of such an incredibly talented leadership team at Starboard and the global reputation of LVMH that is synonymous in luxury, made this collaboration a very natural fit,' said Mark Lockwood, SVP cruise hotel operations, The Ritz-Carlton Yacht Collection.

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