Ambassador says play to Greatest Hits Radio-themed cruise

Ken Bruce, Martin Kemp, Jenny Powell and Kate Thornton will join the ‘Greatest Hits Radio Escape’ voyage to Hamburg and Amsterdam. 

Seatrade Cruise previously reported on NCL’s collaboration with Greatest Hits Radio. 

Gordon Nardini, CMO, Ambassador Cruise Line, said ...'this is more than just a collaboration; it's a perfect combination of music and travel that promises an extraordinary experience for both listeners and guests.’

Reaching new customers

Nardini continued, ‘Ambassador shares the same values and a similar audience demographic to Greatest Hits Radio, and this groundbreaking venture offers us a wonderful opportunity to introduce both seasoned and new-to-cruise customers to our premium value, no-fly cruise brand…’ 

Tickets went on sale yesterday, but listeners of the station have a chance to win their way on board by tuning in and entering draws online. Cabin prices start from £499pp, plus half price beverages on all drinks packages. 

Itinerary

The vessel sets sail from London Tilbury on October 27, heading to Hamburg along the River Elbe to Amsterdam, and arriving back in London on November 1. 

In addition to quizzes, crafting, cabaret and West End style shows, passengers will be able to play ‘PopMaster’ with Bruce, dance to DJ sets by Kemp, Powell and Thornton, and participate in Q&A sessions with the Greatest Hits Radio hosts.

Supporting campaign details

The campaign, brokered by Accord Marketing, includes on-air trails, spotlight ads, social media posts and online competitions, and will be seen throughout the eight months leading up to the trip. Ambassador will also publish a feature in their onboard magazine and video clips for Greatest Hits Radio will appear on screens on board their two-ship fleet. The whole experience will be filmed, with the resulting video content to be posted online and on social media after the trip.

An 'ambitious' partnership

Bauer Media Group owns Greatest Hits Radio. Simon Kilby, MD, Bauer Media Advertising, said, ‘This Greatest Hits Radio Escape cruise is one of the biggest and most ambitious partnerships we’ve done in recent years. The station is on a meteoric rise, and as we see more listeners coming to the station and wanting to engage with the brand, this collaboration with Ambassador Cruise Line felt like a natural progression and the perfect partnership.' 

‘This combines the strong relationships our presenters have with their loyal listeners and our burgeoning commercial events portfolio and marries that with a brand and activity that we know our listeners also love.’