Explora Journeys partners with Rolex for its first boutique at sea

The first of up to six newbuildings for Explora Journeys, the ship undertakes her maiden sailing on July 17 from Southampton, a 15-night voyage to the Norwegian fjords, the Arctic Circle and Denmark.   

Swiss luxury watchmaker

The Swiss luxury watchmaker’s first boutique on a ship will feature an extensive range of models and styles of its internationally recognised and pre-eminent watchmaking expertise and craftmanship, including the Oyster Perpetual watches that are ‘Superlative Chronometer’ certified for their precision, performance and reliability.

Michael Ungerer, CEO, Explora Journeys, said, ‘We are elated to be partnering with Rolex, a like-minded, Geneva-based Swiss luxury brand that very much shares our values and our long-term sustainable vision, and we believe that this new retail location will be a must-visit destination for anyone looking to add a touch of luxury to their journey experience.’