Holland America Line toasts 150th year with limited-edition pilsner
Holland America Line is saying cheers to its 150th anniversary by introducing a limited-edition pilsner beer.
October 25, 2022
HAL Pils, made in partnership with Pike Brewing in Holland America's Seattle hometown, will be available across the fleet.
Zesty, bright and refreshingly hoppy
A pilsner was selected for its classic European style and newfound popularity in the craft brewing world. Described as a zesty, bright and refreshingly hoppy brew, HAL Pils is made with mosaic hops, an iconic hop from the Yakima Valley in Washington state, yielding floral and light melon flavors, big aroma and a dry finish.
'A special-edition brew in a beautiful collector's can is the perfect way to mark our 150th anniversary,' said Anthony Stice, VP dining and beverage operations for Holland America Line.
Iconic Jan van Beers poster of 1898
The commemorative can is adorned with the iconic Jan van Beers poster of 1898 showing a woman in a nautical-blue dress and striped, white hat that mirrors the funnels of the Holland America Line steamship she's holding above her head. Holland America Line gave the label a twist with the company's modern logo and updated color scheme.
HAL Pils will be available in all bars and lounges fleetwide starting in January. Six-packs also will be available for purchase in the shipboard shops.
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