Kids character Bing Bunny hopping aboard two Costa ships this season

Each week on board the two vessels there will be events aimed at families, including meet-and-greets with the Bing costume character, and themed parades and parties that will help to encourage interaction between youngsters, among other activities. 

Partnership with Acamar Films 

The Maurizio Distefano Licensing agency managed the agreement between Costa Cruises and Acamar Films, which is the production company behind the animated series for preschool children. The programme has been seen at least once by 2.2b people worldwide. The series is the most watched on Italian subscription video on-demand service Rai Play, among the three most downloaded on BBC iPlayer for 10 consecutive years, and available in more than 130 countries worldwide. On YouTube, Bing has over 7b views. 

‘The arrival of Bing on board our ships will allow us to enrich the holiday experience we offer families with something unique and special,’ said Paolo Reggiani, entertainment director, Costa Cruises. ‘Bing is extremely popular among children, so we are confident that our young guests will love participating in the entertainment activities we have organised…’ 

Kirsty Southgate, director of the experiential and promotions team at Acamar Films, added, ‘...We are delighted to be able to offer a very special experience to Costa Cruises’ youngest guests, who will be able to get to know and interact with Bing, making their holiday even more memorable…’ 

Costa Toscana and Costa Smeralda

This season, Costa Toscana and Costa Smeralda will sail Italy, France and Spain on week-long voyages: Costa Smeralda will call at Genoa, Marseille, Barcelona, Cagliari, Naples and Civitavecchia/Rome, while Costa Toscana will call at Savona, Marseille, Barcelona, Ibiza, Palermo and Civitavecchia/Rome.