Royal Caribbean expects wide exposure as Eurovision's official cruise line partner

Eurovision 2023 reached more than 170m viewers around the world on television and online.

The collaboration will debut ahead of the upcoming 68th Eurovision Song Contest to be held in Malmö, Sweden in May and broadcast in the 37 participating countries with millions more watching online.

Six-ship Europe season

This also will mark the start of Royal Caribbean's European season with six cruise ships sailing from eight cities.

The cruise line is an official Eurovision partner for 2024 and 2025.

Growing global audience

'We're proud to partner with an iconic brand that has a global audience, which only continues to grow with the popularity of an event that has become a cultural moment for so many around the world,' said Ben Bouldin, VP Europe, Middle East and Africa, Royal Caribbean International.

Eurovision's Martin Österdahl, executive supervisor, added: 'The Eurovision Song Contest and Royal Caribbean share a passion for creating unforgettable experiences that unite people from all around the world. We look forward to making new memories for our fans and guests alike.'

Ticket information to come

Details on how fans can get tickets to the 68th annual Eurovision with Royal Caribbean will be revealed in the coming months.

Eurovision has taken place every year since 1956 apart from 2020.