RWS Global opening offices in Shanghai, OrlandoRWS Global opening offices in Shanghai, Orlando

RWS Global is further expanding into location-based entertainment experiences in Asia by opening a new headquarters in Shanghai.

Services will include master planning, design, build, execution and operations for cruise, theater and sport clients through a new strategic partnership with leading creators from Max-Matching Entertainments. 

Owen Zhao, Ryan Stana and Veronica Hart at the IAAPA Expo in Orlando PHOTO: RWS GLOBAL

The news was announced today at the attractions industry's big IAAPA Expo in Orlando.

Chief Growth Officer Veronica Hart

Continued worldwide growth for RWS Global, including a new office in Orlando and the new Shanghai headquarters, will be led by newly appointed Chief Growth Officer Veronica Hart.  

Hart will leverage her extensive experience in franchise planning, global licensing, strategic planning, retail and brand positioning to guide and elevate the company’s marketing, business and client strategy across all markets. Hart has spent more than two decades in leadership roles at Paramount, HIT Entertainment, Sesame Workshop and CBS Studios, among others, and now transitions from a board position to full-time executive with RWS Global. 

'After nearly three decades of serving Asia with projects including Nickelodeon Playtime, Lao Niu Children’s Discovery Museum and Science Center Singapore, RWS Global is underscoring our leadership in this market by opening a full-time office in Shanghai and expanding to include our end-to-end suite of services that promises unforgettable live moments,' said Ryan Stana, RWS Global founder, chairman and CEO. 'There is simply no better expert in the entertainment industry to lead our worldwide growth than Veronica Hart.'

'Throughout my career,' Hart said, 'I’ve had the privilege of partnering with incredible brands and amazing people around the world, none more inspiring than those within RWS Global.'

Integrating IP partnerships and world-class brands

The teams based full-time in the new RWS Global Shanghai and Orlando offices will be supported by offices in New York City, Cincinnati, London and Sydney plus dedicated full-service rehearsal spaces at RWS Studios in New York and the United Kingdom. RWS Global integrates intellectual property partnerships with world-class brands to provide immersive entertainment. 

As part of the expansion, RWS Global and Max-Matching Entertainments, a prominent player in the location-based entertainment industry in Asia, announced a strategic partnership aimed at transforming China's entertainment landscape. This will capitalize on Max-Matching’s strengths in operational excellence, local market expertise and resources, alongside RWS Global’s innovative capabilities and global network, to develop and deliver award-winning entertainment products and experiences in China.

Kids engaged in the 'Operation Game' at Lao Niu Children's Discovery Museum PHOTO: RWS GLOBAL

Immersive content for China

The Shanghai office also positions the company to tap into new opportunities by providing immersive content to Max-Matching’s ongoing IP projects in China which include Top Park, the largest international IP-themed Family Entertainment Centers cluster in Asia which will house the world premiere of Peppa Pig Ice World, the first Crayola experience outside of the United States and themed experiences of brands by key IP holders Hasbro, Mattel and WildBrain.  

'This partnership represents an exciting opportunity for us to harness RWS Global’s extensive expertise and innovative practices to deliver even more engaging and unique experiences including themed experiences on cruise lines, award-winning musicals and top-selling concerts to the Chinese market,' said Owen Zhao, founder and president of Max-Matching Entertainments.