Starboard curates retail for China's Blue Dream Cruises

The collection comprises a curated selection of global and Asian brands, luxury designers and mementos.

'We are really excited to resume cruising in China and thrilled to start this new journey with Blue Dream Cruises,' said Lisa Bauer, Starboard CEO and president. She noted her company has extensive history and expertise in the market.

World-renowned fashion houses

Blue Dream Star's diversified shops offer a selection of sought-after brands and products across beauty and fragrances to watches, fashion and confectionery. Represented are world-renowned fashion houses beloved by Chinese consumers, including Gucci, Prada, Hugo Boss, Armani, Love Moschino and Ray-Ban, among others.

'Partnering with Starboard enables us to set a new standard of cruise retailing, ensuring that guests have the ultimate vacation journey at sea,' said Helene Xu, general manager of Blue Dream Cruises.

Asian and international brands

Asian and international skincare and beauty brands are available at the Beauty and Fragrance Gallery, which includes Shiseido, the Japanese beauty leader offering products in skincare, sun care and makeup; Sulwhasoo, the Korean holistic skin care line featuring fragrances and smooth textures, and Sisley, the French label for high-end skincare products, make-up and fragrances.

The Boutique Gallery specializes in Swiss watchmakers such as Longines, one of the world's oldest watchmakers and prized for its ultra-thin watch mechanisms and styles; Tissot, known for developing the first tactile watch 20 years ago; and Titoni, one of Switzerland's few independent, family-owned watch companies. 

Starboard Cruise Services is an LVMH Moët Hennessy Louis Vuitton company.