ted to manage immersive Bright Lights Society venue on Queen Anne

The company, part of RWS Global, will provide music and media, show production, audiovisual and technical, costume design and build, talent casting and recruitment and daily operations for a variety of immersive experiences within the venue.

‘We are absolutely thrilled to be partnering with the team at ted to bring Bright Lights Society to life for guests sailing aboard Queen Anne,’ Cunard President Katie McAlister commented. ‘This collaboration will ensure that our guests will have an opportunity to encounter some exceptional talent throughout their voyage with us.’

RWS studios in London

Overseeing all creative production and operations, ted will recruit, cast and manage performers for the cruise line, including leading an international audition tour. In addition, RWS Global Studios London will serve as the exclusive rehearsal space for Cunard's entertainment program. Launched recently, it builds on the success of RWS Global Studios in New York City to support its expansive talent and client base across the theatre, cruise, park and resort industries, and support growing demand for entertainment experiences in the UK and Europe-Middle East. 

‘We are thrilled to provide world class talent to a world class luxury cruise line, while at the same time celebrating the launch of RWS Global Studios London,’ explained Ryan Saab, SVP of talent casting & recruitment at RWS Global. ‘This audition and rehearsal studio will help ensure that our clients’ productions are of the quality their visitors have come to expect, while attracting an expansive talent pool from across the UK, Europe-Middle East and beyond.’

The 1,000 sq m facility features four mirrored dance halls, two vocal studios and a host of amenities to facilitate auditions, rehearsals, meetings and commercial projects.

F&B activations

Bright Lights Society will transport passengers into different worlds through an array of daytime and nighttime entertainment experiences. 

Technology, visual elements, talent and unique food and beverage will transform the space into different scenes, curated for each show. 

Created exclusively for Cunard, the experiences within the lounge will include a burlesque cabaret performance, a seductive cinematic production and a full sensory experience encapsulating smell, taste, feel, sound and light. Passengers can step into an ongoing story over the course of their cruise, navigating the overall narrative as they choose.

Food and beverage activations, VIP experiences and high-end merchandise tie-ins will amplify the experience.

‘We are eager to bring engaging entertainment offerings to Cunard’s clientele,’ noted Tarrah Vedder, EVP of global sea production at RWS. ‘Our exciting new collaboration, leveraging the best of both our brands, will enhance the entertainment experience for guests who have become accustomed to the offerings of the well-respected Cunard name, leaving attendees filled with new insight and inspiration…’