Ambassador Cruise Line launches first mobile app

The app takes key features from Ambassador’s existing My Ambassador Sailing website and All-Aboard platform onboard its ships, Ambience and Ambition, so guests can plan their cruise and access important information while sailing.  The app is available to download from the Apple App Store and Google Play.

Guests using the app can complete online check-in, pre-register for destination experiences, explore cuisine options available on board and discover the entertainment Ambassador has in store.

On board, connected to the ship’s Wi-Fi

Connected to the ship’s Wi-Fi guests can book shore excursions, view their onboard account statement, browse the daily programme, track the ship’s position, browse restaurant menus and read messages from the ship.

Ryan Simpson, technology delivery manager, Ambassador Cruise Line, said: ‘The Ambassador Cruise Line App has been developed with guest feedback and data from our existing My Ambassador Sailing website and our All-Aboard platform onboard to ensure it meets our guests’ needs. We have worked closely with our technology partner, Digitech 365 GmbH. However, this is just the beginning, with new features being worked on to further enhance the app.’

 Ambassador has been developing the new mobile tool with Digitech over the past 12 months, including BETA testing on sailings in the summer.