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Azamara Cruises touts RezA features for travel advisors

Azamara Cruises' revamped global reservation system, RezA, is aimed at making it easier for travel advisors to book their clients.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

October 8, 2024

1 Min Read
RezA is 'saving our advisors a phone call and improving the way they interact with their clients,' Michelle Lardizabal saidPHOTO: AZAMARA CRUISES

'We never stop looking for ways to better support our travel advisors, and are confident that this update reflects their feedback and this commitment,' said Michelle Lardizabal, Azamara Cruises’ chief sales officer.

Intuitive design

'Once educated on RezA, advisors tell us how much they love the platform’s intuitive design to quickly make a booking and how easy it is to use. It’s saving our advisors a phone call and improving the way they interact with their clients, which is exactly what they’ve asked for,' she continued.

The name RezA was chosen through the 'Name It to Win It' contest, where travel advisors were invited to suggest names for the upgraded platform. The contest garnered over 500 entries, leading to eight finalists. RezAmara, later shortened to RezA, was selected as the winner.

Key features

Key features include the ability to send payment links to clients, expedited commission payments via a 'pay in full' option, and advisor recognition at the booking level. Additional tools facilitate group bookings, automate payment reminders and allow for easy duplication of reservations for clients traveling together.

Advisors can access the new system through Azamara’s dedicated travel advisor portal, Connect.Azamara.com. The line is offering webinars and training sessions.

Related:FAQ for new CEO Ritzenthaler: When is Azamara getting new ships?

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travel advisors

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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