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Celebrity dives into the metaverse with 'Wonderverse' cruise experience

Experience Celebrity Beyond in the 'Wonderverse'
Celebrity Cruises launched a new virtual experience dubbed the 'Wonderverse' that lets travelers explore a digital recreation of Celebrity Beyond.

Travelers will get to 'see before they sail,' visiting the ship's artful and inspiring spaces, Celebrity's Martini Bar Flair Show and destinations in Alaska, the Caribbean, Europe and Asia.

Avatars of Lisa Lutoff-Perlo, Capt. McCue, Nate Berkus

In addition, they can meet and chat with the line's key leaders as digital avatars, including President and CEO Lisa Lutoff-Perlo, Capt. Kate McCue and Nate Berkus, Celebrity's Edge series travel ambassador and designer of the Sunset Bar on Celebrity Beyond.

Built in partnership with virtual event platform architects Surreal Events, Celebrity's Wonderverse also provides mini games and activities, entertainment, Easter eggs and more, all hosted at

The experience launches today, in time for the holidays when people are spending time with family and friends and dreaming of where to go in the coming year.

New way to inspire and connect with travelers

Lutoff-Perlo called it a new way to inspire and connect with travelers. 

'The Wonderverse allows us to unlock and bring to life the richness and fullness of the Celebrity experience in really exciting ways we can't do through traditional marketing and advertising vehicles,' Chief Marketing Officer Michael Scheiner added.

Once logged in to the Wonderverse, users will move from space to space for immersive, interactive content as they learn more about the ship and the destinations they can sail to with Celebrity.

Enter via the Magic Carpet

The journey begins with a user-controlled tender game en route to the ship's Magic Carpet, where participants will have a chance to create their own personalized avatar. Then they'll be transported to the Resort Deck, where they will be greeted personally by McCue, on hand to help answer questions, and they can explore the ship from there.