Celebrity taps Accenture for digital agency, web tech services

Celebrity chose Accenture for its expertise in digital strategy, service and experience design, and interactive technology services including personalization, digital marketing, content management system implementation, integration and mobile applications.

'Celebrity Cruises is known for delivering highly intuitive service in a modern luxury environment on our ships, and we want all of our digital properties to do the same,' president and ceo Lisa Lutoff-Perlo said. 'We are highly focused on how we tell our brand story, and we are excited to have selected Accenture for its ability to bring that story to life through deep, market-leading capability across design and innovation, digital marketing, content and web platforms.'

Publicly traded Accenture has clients in more than 120 countries.