Cruise Baltic boosted by digital initiatives

Cruise Baltic’s digital strategy is to reach a figure of 20,000 in the first 12 months.

Additionally, more than 500 travel agents have passed the online cruisebaltictraining.com course to date. To increase this figure further, an e-blast is being distributed to 60,000 travel agents worldwide this month, which will offer those passing the course the opportunity to win SAS flights for two people and a two-night stay at a Scandic Hotel in the Baltic Sea Region.

Upcoming events taking place at the Cruise Baltic partner destinations include Christmas Markets at the Tivoli Gardens, Copenhagen, Rostock, Ålborg, Tallinn, Estonia and Elsinore.

In 2016, regional events include the Göteborg Film Festival, January 29 to February 8; Ålborg Opera Festival, March 3 -14; RØnne Dance and Choir Festival, May 20-23; and Malmo Garden Show, May 27-29.

From late March, SAS will operate daily non-stop flights between Copenhagen and Boston, becoming the first carrier to fly directly to Boston from Scandinavia.

In 2016, Cruise Baltic partner SAS will offer approximately 500 flights between Boston and Copenhagen and 6,600 flights between Scandinavia and the US—a total of 1.6m seats between US and Scandinavia.

Cruise Baltic partner Scandic Hotels, the largest hotel operator in the Nordic countries, is opening a collection of signature hotels marketed under their own names with the extension 'by Scandic'.

The first hotel in the collection will be the existing Scandic Grand Central that will be rebranded as Grand Central by Scandic on February 1. The group’s extensive hotel development in the PUB department store building in Stockholm, Haymarket, will also be a signature hotel when it opens in the spring.