Cruise line wave season web traffic up 11% YoY: Similarweb (updated)

That’s an indicator of strong and growing interest, which the cruise lines have the opportunity to convert into bookings.

Biggest gainers: MSC and HAL

According to data provided to Seatrade Cruise News by Similarweb, the brands with the biggest year-over-year gain on a percentage basis were MSC Cruises USA (up 33%) and Holland America Line (up 26%).

Most traffic to Royal Caribbean

Royal Caribbean attracted the most traffic of any cruise brand, 16.9m visits for the three-month period, up 14% year-over-year. For sister brands Royal Caribbean and Celebrity Cruises combined, traffic was up 11% year-over-year.

Similarweb's ranking of the cruise lines with the most first-quarter web traffic has Royal Caribbean on top

Traffic to carnival.com was basically flat year-over-year, but visits were up at princess.com (11%) and hollandamerica.com (26%). For those three Carnival Corp. brands combined, traffic was up 7%.

Update: MSC Cruises also saw a year-over-year gain across three domains, one of them MSC Cruises USA, and the three together had a 21.4% YoY increase.

The strongest growth came from msccruisesusa.com, up 33% YoY for the quarter.

Virgin Voyages, the smallest of the cruise brands Similarweb has been tracking, saw web traffic growth of 20%, attracting 2.7m visits worldwide.