Sponsored By

Cruise Planners affiliates with Signature Travel Network

US home-based retail giant Cruise Planners is joining Signature Travel Network, making for a powerhouse combination.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

September 2, 2022

1 Min Read
Credit: Seatrade Cruise News

Cruise Planners cited shared values that it believes will enhance the experience for clients of its 2,500-strong travel advisor franchise network.

The membership takes effect Sept. 29.

American Express program ending

Cruise Planners previously was affiliated, for 18 years, with American Express’s Travel Representative program, which is set to end in December.

'This is welcome news and we feel strongly that this is the right direction for our company,' said Michelle Fee, CEO and co-founder of Cruise Planners. 'Signature’s programs are impressive and we felt the essence of the pillars we hold ourselves to are reflected in their company as well. There are many complementary programs that Signature offers that will elevate the Cruise Planners brand and give advisors an extra edge to propel their business.'

Technology augmentation

While Cruise Planners stands on its own when it comes to technology, Signature focuses heavily on industry-leading technology, marketing and training programs that Cruise Planners will be able to leverage to augment its offerings. 

Read more about:

travel advisors

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

The latest cruise news, analysis and more straight to your inbox
Get the free newsletter read by industry experts

You May Also Like