Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

January cruise site web traffic up 28%, conversions up 55%: Similarweb

CRUISE_SimilarWeb.jpg
Wave season is off to a strong start with web traffic growth to seven key cruise lines up 28% year over year and conversions up 55%, according to Similarweb.

The digital intelligence platform tracked Carnival Cruise Line, Royal Caribbean International, Norwegian Cruise Line, Celebrity Cruises, Princess Cruises, Holland America Line and Virgin Voyages.

Fastest growth: Virgin Voyages

Virgin Voyages grew the fastest in January, up 318%, year over year, and 46% versus December.

Carnival led in January share of traffic at 30% of the group, followed by Royal Caribbean (24%) and NCL (16%). Though Virgin is smallest at 5% of this group, its share of traffic has more than doubled in the past year.

Royal Caribbean leads conversions

Similarweb's conversion data — visits to a website that end up in a sale — shows Carnival, Royal Caribbean, NCL, Celebrity and Princess saw 55% growth in conversions in January, year over year, led by 125% growth at Royal Caribbean.

'This strong growth shows that pent-up demand for cruises remains intact, and is a good omen for bookings for the industry for the rest of the 2023 wave season,' said Jim Corridore, senior insights manager, Similarweb.

The full report is here

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish