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January cruise site web traffic up 28%, conversions up 55%: SimilarwebJanuary cruise site web traffic up 28%, conversions up 55%: Similarweb

Wave season is off to a strong start with web traffic growth to seven key cruise lines up 28% year over year and conversions up 55%, according to Similarweb.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

February 24, 2023

1 Min Read
Credit: Seatrade Cruise News

The digital intelligence platform tracked Carnival Cruise Line, Royal Caribbean International, Norwegian Cruise Line, Celebrity Cruises, Princess Cruises, Holland America Line and Virgin Voyages.

Fastest growth: Virgin Voyages

Virgin Voyages grew the fastest in January, up 318%, year over year, and 46% versus December.

Carnival led in January share of traffic at 30% of the group, followed by Royal Caribbean (24%) and NCL (16%). Though Virgin is smallest at 5% of this group, its share of traffic has more than doubled in the past year.

Royal Caribbean leads conversions

Similarweb's conversion data — visits to a website that end up in a sale — shows Carnival, Royal Caribbean, NCL, Celebrity and Princess saw 55% growth in conversions in January, year over year, led by 125% growth at Royal Caribbean.

'This strong growth shows that pent-up demand for cruises remains intact, and is a good omen for bookings for the industry for the rest of the 2023 wave season,' said Jim Corridore, senior insights manager, Similarweb.

The full report is here

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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