January cruise site web traffic up 28%, conversions up 55%: SimilarwebJanuary cruise site web traffic up 28%, conversions up 55%: Similarweb
Wave season is off to a strong start with web traffic growth to seven key cruise lines up 28% year over year and conversions up 55%, according to Similarweb.
February 24, 2023

The digital intelligence platform tracked Carnival Cruise Line, Royal Caribbean International, Norwegian Cruise Line, Celebrity Cruises, Princess Cruises, Holland America Line and Virgin Voyages.
Fastest growth: Virgin Voyages
Virgin Voyages grew the fastest in January, up 318%, year over year, and 46% versus December.
Carnival led in January share of traffic at 30% of the group, followed by Royal Caribbean (24%) and NCL (16%). Though Virgin is smallest at 5% of this group, its share of traffic has more than doubled in the past year.
Royal Caribbean leads conversions
Similarweb's conversion data — visits to a website that end up in a sale — shows Carnival, Royal Caribbean, NCL, Celebrity and Princess saw 55% growth in conversions in January, year over year, led by 125% growth at Royal Caribbean.
'This strong growth shows that pent-up demand for cruises remains intact, and is a good omen for bookings for the industry for the rest of the 2023 wave season,' said Jim Corridore, senior insights manager, Similarweb.
The full report is here.
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Virgin VoyagesRoyal Caribbean InternationalNorwegian Cruise LineCelebrity CruisesHolland America LineAbout the Author
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