It creates a link between the cruise line’s shoreside operations and its fleet to improve internal efficiencies, tailor guest services and digitalise information.
On board, crew can centralise all passenger information in one place, such as purchase preferences, complaint tracking and Voyagers Club member status. Crew can also receive real-time updates from ashore and are given options to digitalise processes such as housekeeping rotas and menu pricing.
MSC Virtuosa is the first vessel to utilise the software, following two and half years of ‘intense effort’ incorporating the architecture, according to Tony Heuer, MD, Otalio.
The largest collaboration
‘Otalio technology will improve the overall guest experience and make life easier for our crew on board,’ said Daniele Buonaiuto, chief information officer, MSC Cruises. ‘Getting Otalio ready to launch across our fleet was a huge undertaking and involved a team of 500 dedicated individuals both on board and ashore, the biggest ever collaboration at MSC Cruises. The end result was worth the endeavour…’
‘A great achievement’ supporting cruise lines
‘Having our latest product now in operation is a dream come true and we couldn’t be more excited to see it going live,’ remarked Heuer. ‘It’s a great achievement for the entire Otalio team to develop an on board solution that covers all aspects related to guests and crew management, suitable to support larger contemporary cruise ships, as well as smaller luxury vessels.'
He concluded, ‘Thanks to the cutting-edge architecture of our system, structured around the unique complexity a cruise ship environment has, many administrative tasks can now be performed by shore-side teams, bringing new opportunities into fleet management all together.’