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MSC Group's luxury cruise brand chooses Versonix

The Seaware reservation platform will power reservations and more for MSC Group's new luxury cruise brand, following an agreement with Versonix.

'We’re very pleased to partner with Versonix,' said Mario Barca, head of information technology for MSC’s luxury cruise brand. 'We evaluated all the relevant cruise reservation systems on the market and Versonix Seaware was our choice because of, amongst others, its flexibility in terms of guest and client management, inventory management, revenue optimization, data analytics and an extensive loyalty program.'

Portfolio of luxury clients

'At Versonix we are pleased to have MSC as our new customer,' CEO Yuri Polissky said. 'We are very excited to start working with their new luxury brand in this early phase of its development and launch. Since Versonix has a number of other luxury cruise and tour clients, the new brand will be able to tap into a vast number of features and capabilities Versonix has developed over the years.'

In fact, the first Versonix cruise customer was a five-star line so 'luxury has long been in our DNA,' as Polissky put it.

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