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NCL Connect offers travel advisors a co-branded marketing solutionNCL Connect offers travel advisors a co-branded marketing solution

Norwegian Cruise Line rolled out NCL Connect, a co-branded marketing solution to help travel advisors' sales and marketing efforts.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

March 19, 2024

1 Min Read
Credit: Seatrade Cruise News

John Chernesky, SVP North American sales, called NCL Connect part of his company's commitment to being the easiest cruise line to do business with.

With NCL Connect travel partners can instantaneously co-brand digital content experiences designed by the company’s in-house marketing team. The platform leverages a co-branded website with NCL sailings for clients to explore while driving leads directly to the travel advisor.

Instant, personalized co-branded content

Instant, personalized co-branded content is available in just one click and easily shareable via all social media, email and other channels. Additional digital experiences will launch throughout the year on an ongoing basis.

Powered by Approach Guides

NCL Connect is powered by technology from Approach Guides, a leading content optimization platform for travel brands focused innovative and easy-to-use applications for travel partners that elevate their personal interactions with clients.

'The team at NCL shares our vision for the future of trade marketing: make it personal, make it impactful and, most importantly, make it easy for travel advisors,' said Jennifer Raezer, co-founder and CMO of Approach Guides.

Follows Regent Connect

The debut of NCL Connect follows sister brand Regent Seven Seas Cruises' launching Regent Connect last October. According to NCL, the program received great feedback from travel partners who said ease and personalization of the platform has helped build their client base.

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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