New website, flexible booking program at American Queen Voyages
American Queen Voyages' new website for the first time brings together the brand's rivers, lakes and oceans and expeditions product under one digital umbrella and enables bookings.
June 6, 2022
The site, at www.aqvoyages.com, embraces the 'Discovery Runs Deep tagline and emphasizes AQV's offerings across North America.
Travelers can filter their searches to hone in on desired dates, ships, types and destinations under the Find A Voyage feature. The site also incorporates the ability to buy a voyage online, another first in the company’s history. Travelers can use the booking engine and secure a specific stateroom via an interactive deck plan.
Critical tool
'American Queen Voyages has transformed from the great American rivers to include lakes, oceans and expedition experiences over the last 10 years, and the reimagined website is a critical tool to tell the next chapter in our story,' said Isis Ruiz, chief commercial officer.
Detailed descriptions of regions, cities and ports are featured in a comprehensive cruise calendar complemented by stunning photography. Additional sections including the new loyalty program, American Queen Voyages blog and more will grow with content in the coming weeks.
Pre-/post-cruise stays
There is also the ability to select a pre- or post-cruise City Stay Package such as a tour of Montana’s Glacier National Park from the American Empress or the 'Ultimate New Orleans Experience' before embarking on the American Queen, American Duchess or American Countess.
American Queen Voyages collaborated with MRM/McCann on the overarching brand creation and the internal marketing team supported by AQV's parent company, Hornblower Group, developed a digital experience that captures the onboard experience.
'Risk-Free Booking' program
In addition, American Queen Voyages is offering a new 'Risk-Free Booking' program to give added flexibility for 2022 bookings made by June 30. Travelers booking a sailing departing by Dec. 31, 2022, have the flexibility to move to another 2023 voyage penalty-free up to 14 days prior to departure.
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