Now, things are slowly beginning to stabilize, and with that comes a renewed public desire to return to the seas for a much-needed getaway. In fact, despite the continued uncertainty, 74% of cruisers are likely to cruise in the next few years and 2 out of 3 are willing to return to the seas within the year (according to a recent CLIA-Qualtrics survey). But it’s the digital age, and in addition to all the traditional cruising vacation “spoils,” passengers now also demand a seamless, intuitive, and technologically advanced experience.
How are you redefining the guest experience through technology?
It was a point of emphasis pre-pandemic, and it’s even more vital now: the cruise lines that will thrive in the future are those that put an emphasis on reigniting growth and rethinking cash retention by offering a full shore-to-ship solution.
As a result, cruise lines are using the latest innovations to make the guest experience incredibly creative, intuitive, and personal. Perhaps more importantly, though, is the fact that cruise lines are harnessing innovative technology to reduce costs, generate efficiencies, and enable their own liquidity.
Cruise lines embracing a digital point of sale solution (POS), for example, are boosting growth, revenues, and the customer experience simultaneously. How? By bringing more efficiency to onboard operations while also enabling more onboard cross-sell and upsell opportunities. And as an added bonus, things like digital POS are alleviating health and safety measures with increasingly touchless tech, remote ordering, and more.
Leading the evolution in the passenger cruising industry
Through comprehensive, 360-degree tech solutions like IBS Software’s iTravel Cruise, today’s forward-thinking cruise lines are significantly driving efficiencies from shore to ship – for both passengers and the cruise operations themselves.
With modules covering everything from product management and distribution, to sales and reservations, onboard operations and service, all the way through customer loyalty – the business benefits of integrating next-level cruising tech are undeniable:
- Significant reduction in time-to-market of products and promotions with tactical response based rules
- Seamless service wherever the passengers are--at home, at the airport, at the terminal, or at the destination
- Vastly improved customer experience and loyalty with the ability to customize and personalize offerings
- Expanded sales through newer channels of customer preference and unrestricted distribution capabilities
- Improved yield by synching supply and demand through better capacity management
- Unconstrained access to digital content enables the creation of products from both internal and external inventory pools
- Extensive automation and productivity improvements resulting in the improved bottom line and greater business scalability
- Transform your cruise line into a travel company by taking total responsibility for meeting the passenger's leisure needs
Are you ready to make a future-proof investment?
Ultimately, it’s a customer-centric and data-driven mindset, enabled by a digital technology framework, that will empower cruise lines to gain a competitive edge.
Today’s new era of cruising will require cruise lines to set out digital strategies to engage with guests at every step of the trip lifecycle. You can make it happen at Seatrade Cruise Global (SCG) with the help of solution providers like IBS Software...
Each year at Seatrade Cruise Global, suppliers, top industry professionals, and cruising luminaries converge to network, share best practices, and collectively advance the industry forward. A go-to destination for all things cruising tech and innovation, SCG is excited to welcome IBS Software to this year’s show in Miami Beach, FL, 27-30 September 2021.
Stop by their booth 2316 in the Seatrade Cruise Global Expo Hall to learn about their suite of technology solutions for the cruise industry, including reservations, on-board property management, Point of Sale solution, dining management, loyalty management, and crew and guest mobile app. Better still, meet and network with IBS Software’s Vice President & Head of Tour & Cruise solutions, Asish Koshy, as well as other executives from the region, including Sam Shukla, Vice President for the Americas.
For more information on IBS Software and how they’re redefining travel technology, visit www.ibsplc.com.
