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Resorts World Cruises chooses iTravel Cruise for enhanced interaction with passengers

Resorts World Cruises signed a deal with IBS Software that will see the line utilise its iTravel Cruise platform to digitally connect and personalise engagement with passengers throughout the voyage.

Holly Payne, Editor Video Production and Deputy Editor

July 20, 2022

1 Min Read
Credit: Seatrade Cruise News

Resorts World Cruises will use the technology to roll out personalised offers and promotions to its travel advisors and passengers, and to be more flexible in accommodating passenger needs.

Said President Michael Goh, ‘...Resorts World Cruises is committed towards equipping itself with a modern, fully digital landscape to increase efficiency and implement transformational service to meet the evolving demands of today’s consumers.

‘The flexibility of iTravel Cruise platform and its future roadmap, along with an excellent partnership approach, made IBS Software the ideal choice for us.’

iTravel Product Suite

The iTravel Product Suite allows cruise lines to put a digital strategy in place to engage with passengers at every step of the trip, including technology at the planning, shopping, port, on-trip, and post-trip phases.

iTravel Cruise Enterprise Reservation

IBS' iTravel Cruise Enterprise Reservation booking system has ‘been developed to redefine how cruise lines package and deliver services in response to ever-changing traveler demands, and transform back-end operations,’ added the cruise line. 

‘...IBS is delighted to support one of Asia’s best hospitality brands as it navigates its path into the cruise industry,’ explained Asish Koshy, VP and head of tour & cruise industry solutions, IBS Software. ‘iTravel Cruise will enable Resorts World Cruises to digitally connect and personalise engagement with guests throughout the trip lifecycle. A very exciting partnership for us indeed, and we’re incredibly proud to have been chosen for this launch.’

Resorts World Cruises launched June 15 from Marina Bay in Singapore.

Read more about:

Resorts World Cruises

About the Author

Holly Payne

Editor Video Production and Deputy Editor

Holly is Deputy Editor, Seatrade Cruise Review & Seatrade Cruise News and has experience managing a range of highly successful international business and consumer titles. With a flair for video reporting and a history of overseas work documenting people and places of diverse cultures, Holly brings a variety of skills to the Seatrade Cruise portfolio.

Holly’s academic credentials include oral and written Arabic language skills (intermediate-advanced), an MA Multimedia Journalism with NCTJ accreditation, and a BA (Hons) Degree in Classical and Archaeological Studies with English and American Literature.

 

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