Royal Caribbean employs iTravelCruise to offer flexible, personalised services

The goal is to provide a more seamless vacation experience to passengers and deliver better personalised services before, during, and after the journey. 

Among those joining Royal Caribbean Group President and CEO Jason Liberty for the signing of the agreement was Royal Caribbean Group CIO Martha Poulter and its chief growth and digital officer, Rafeh Masood, as well as IBS Software President Jitendra Sindhwani. 

Bundling and selling

Royal Caribbean Group will be able to deliver tailored guest experiences by empowering every sales channel with an integrated and flexible omni-channel platform. This translates into offering improved bundling and selling services that contribute to the entire vacation experience: booking flights, hotels and transfers, as well as providing passengers with personalised offers, credits and loyalty rewards throughout the trip using an integrated guest wallet.  

‘At Royal Caribbean Group we never stand still in our mission to constantly bring our guests new and differentiated experiences,’ commented Poulter. ‘This is made possible by replacing legacy technology with the latest cloud-based retail systems, as it gives guests far more flexibility over what they can book to make their trip as seamless and easy as possible.’

Masood said that by adopting the modern digital platform, Royal Caribbean will be able to offer more opportunities to its passengers ‘to continue vacationing and building memories with us, with the benefits of flexible, personalised offerings.’ 

High-performance transaction processing

iTravelCruise can deliver high-performance transaction processing, high system availability, security and stringent performance requirements, providing a faster, more flexible and seamless booking experience for passengers.

Backed by next-generation cloud-based architecture

IBS Software's Sindhwani said, ‘...The travel industry is shifting from being product-centric to guest-centric and Royal Caribbean Group has an inspiring vision to continuously provide value to every guest, at every stage of their vacation journey. 

‘Backed by next-generation cloud-based architecture, digital solutions like IBS Software’s iTravelCruise SaaS platform are driving the transformation needed for companies to unlock their full growth and scale potential. 

‘We’re beyond excited to be on this journey with Royal Caribbean Group as they transform the future of cruise.’